NEWSLETTER

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TALENT-ETC

By Jennis Williamson

Spring is here! This winter, with all its challenges, has finally come to an end.

Spring = Fresh Opportunities!

In line with this excitement, we are proud to welcome Dumisane Mbebe and Corlea Botha to the Talent-ETC family. Both veterans in respective fields, and firm favourites with our clients.

We are also so grateful for things settling down in KZN. Our KZN workshop will commence on Saturday 25 September, for bookings and info, contact workshop@talent-etc.co.za.

Above all, I am grateful for the fact that although most of the TETC team members contracted Covid, we are indeed blessed to be healthy again and working at 100%.

Upward and onward!

TETC- KZN

by Fundi Zwane & Justin Nanak

August saw us being invited to the dialogue on Women in TV, Film & Media by the US embassy and Fundi was part of the panel. We are so excited about the various opportunities that a creative can plug into, to form synergies through programs that the embassy is part of rolling out.

Fundi spoke candidly on how we can collaborate and improve access to markets for women in the TV and Film industry and on the need for women to women mentorship that is geared towards empowering creatives with understanding the value chain of the industry. As talent, we are proud to have our team be part of such important conversations that call the industry to action change.

This Spring & Heritage Month, our much-anticipated KZN workshop is back on the calendar this and we encourage everyone to sign up as quickly as possible.

24 September 2021 – Talent Etc KZN Only
25 September 2021 – All welcome

Email workshop@talent-etc.co.za to book your spot now to avoid disappointment.
STRICT COVID-19 PROTOCOL WILL BE ADHERED TO.

We look forward to engaging with you all this month.

CREW-ETC

By Frankie Opperman​

We are officially into Spring. With it comes a newfound hope that we are over the worst of it. August was a month with new and exciting productions that we had the privilege to be part of. Here’s to a prosperous September. 

We are constantly on the lookout for exciting and talented freelancers to join the family, with a strong need out there for individuals skilled in various facets post-production and people with serious production skillsets. Pop us a mail at crew@talent-etc.co.za to find out more.

Stay safe out there and enjoy the wonderful beginning of Spring.

SOCIAL MEDIA BRAND

By Thulani Ndzotyana

As a people, our Social Media reliance has increased immensely in the last year. Social Media has created a space for us to express ourselves. We’ve seen the rise of Influencers, Tik Tokkers, Instagram Models, IG live talk shows, lip sync challenges to mention a few.

We’ve found we can learn about things through our fingertips. Social Media can also be the root of our insecurities. The pressure for likes, shares, engagement, and the need of the validation it can provide.

Being in the entertainment industry has meant that for many, that social media is a tool to reach your fans and supporters. It is also a living portfolio of your body of work.

You might enjoy other perks of it and might feel it is a light-hearted environment. We can’t neglect that you could’ve also programmed your social media as another working environment.

Therefore, when the platform is stormed by realities that the world faces, the political movements, the xenophobic attacks, the atrocities of gender-based violence etc. This can feel suffocating and triggering. Your opinions matter but so do your feelings. You can make a difference to various movements and still be off social media, just as you would break from a show or rest on weekends or weekdays. You are allowed to rest from social media too.

Do you have a healthy relationship with social media? If not, how are you going to deliberately work on changing that?

That is the challenge for the month of September.

VOICE-ETC

By Kristy Suttner

This month the artists at Voice-Etc were busy as always with training, recording, bookings and voice auditions.

We are all very excited to be moving into Spring, with eased lockdown restrictions and the promise of the entertainment industry completely recovering – good news for all of us! On Monday we are doing a live session on Accent Neutralisation, which will cover key concepts on how to get your foundation accent into the best position to enable accent work. As actors and voice artists we all want to master accents, but to do this we need to start from a neutral accent position. Sound complicated? It isn’t. Like anything it just takes practice.

For aspiring voice artists, please remember to check out our professional, easy to use voice page at https://talent-etc.co.za/voice/

It’s the best way to see what we have been up to and what will be required of you if you’re keen to sign up. Until next month, get your vaccines! Stay safe 🙂

SOCIAL-ETC

By Melissa Swart

What exactly is an influencer?

It is someone who has:

  • the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
  • a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.

It is important to note that these individuals are not merely marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.

Although we already have Premium/Mega, Macro and Micro influencers at Talent-ETC, never underestimate the NANO influencers.

The newest influencer-type to gain recognition is the nano-influencer. These people only have a small number of followers, but they tend to be experts in an obscure or highly specialized field. You can think of nano-influencers as being the proverbial big fish in a small pond. In many cases, they have fewer than 1,000 followers – but they will be keen and interested followers, willing to engage with the nano-influencer, and listen to his/her opinions.

While many brands would consider nano-influencers as being inconsequential, they can be of extreme importance to firms who make highly specialized and niche products.

For most firms, however, nano-influencers probably lack sufficient influence to be of much use. They may be cheap and carry tremendous sway with a small number of people, but in most niches, you would need to work with hundreds of nano-influencers to reach a broad audience.

Where do you see yourself?

If you want to join the TETC influencer team in servicing our existing, and new clients, get in touch, social@talent-etc.co.za

source: influencermarketinghub.com

LIFE-ETC

By JC Snooke

Workshops with Netflix for FREE

For many, the holy grail of television has become Netflix. It’s a titan in the industry, and with over 200 million subscribers worldwide, no one can put out content quite like them. Just look at the recent hit show BRIDGERTON, which has already been seen by a massive 80 million households (!!) since its release. If you’re a writer or creator, getting your series onto Netflix’s platform can spell success in a big way. But first there’s the matter of getting your series in front of them and pitching it effectively.

Go Stage32’s website and see how to join the workshops for free. or visit https://www.stage32.com/webinars/Stage-32-%20-Netflix-Present-Television-Pitch-Workshop

VERNAC SAYING FOR THE MONTH

By Precious Magoswana

“Ukwanda kwaliwa ngumthakathi”

“Progress is denied by a witch” this is a motivational Xhosa proverb that means to recognise success, you must know failure

FINAL THOUGHT

By Jennis Williamson

“The promise of spring’s arrival is enough to get anyone through the bitter winter!” – Jen Selinsky

I am excited about a new season, time to let go of the bitterness and struggles winter brought in 2021

Take charge of your purpose, take charge of your dream, this is your season, find YOUR own spotlight

Jennis

QUOTE FOR THE MONTH

By Shalock Rass

It's okay to change plans or strategies, stop holding on to things that are not working

Shalock Rass